Rebecca Treadwell

About Rebecca Treadwell

Sales and partnerships leader with 15+ years of experience driving growth across media, advertising, and emerging tech - including CTV, AVOD, and digital video. I currently lead as Managing Director at LG Ad Solutions, where I’ve coached a team of high-performing sellers and build and scaled some of our largest entertainment partnerships.With a hybrid background in marketing strategy and sales, I’m known for blending creative problem-solving with data-driven solutions. I have a proven track record of breaking into new business, expanding strategic partnerships, and consistently exceeding revenue goals - all with a deep curiosity for what’s next in media, technology, and consumer behavior.Outside of work, I’m passionate about health and wellness. I’m a NASM Certified Personal Trainer and formerly taught group fitness - a chapter that continues to shape how I show up in leadership, communication, and life.

Experience

1. Managing Director, Media & Entertainment

   LG Ad Solutions

   Jan 2023 — Present · Los Angeles, CA, US

   Senior sales leader responsible for overseeing a multi-million dollar revenue portfolio across media and entertainment clients. Promoted from individual contributor to Managing Director after consistently exceeding revenue goals and leading strategic account expansion efforts.• Surpass aggressive revenue targets by scaling existing accounts and winning net-new logos across SVOD, AVOD, FAST, Broadcast, and Theatrical verticals• Develop first-to-market advertising and measurement solutions tailored to client KPIs, helping partners adopt emerging CTV strategies with confidence• Cultivate and expande high-value partnerships through multi-year deals, renewals, and proactive strategic planning• Recruit and develop a high-performing team of senior sellers; building onboarding frameworks and lead internal training initiatives to elevate sales execution and collaboration• Drive cross-functional alignment with Product, Operations, and Marketing teams to shape client strategy and influence product roadmap decisions• Create and deliver QBRs, performance insights, and strategic growth plans that position LG Ad Solutions as an indispensable partner• Recognized internally as a trusted player-coach and go-to resource for cross-vertical client expansion strategies

Education

• University of California, Berkeley

  B.A., English