Rebecca Throop

WORK HISTORY

EDUCATION

SKILLS

ABOUT REBECCA THROOP

Senior marketing executive committed to advancing healthcare solutions and organizations that improve patients’ lives. I lead efforts and/or teams to deliver high-impact strategies and campaigns for companies in healthcare and wellness. With multiple prior in-house and agency roles in the health space, my sector knowledge runs deep, particularly regarding the provider and patient experiences.Key aspects of my approach:>> Critical balance of strategy and execution, always based on rigorous analysis of market, customer,and competitor data as the foundation for planning, customer journey mapping, and decisions about marketing tactics.>> End-to-end marketing expertise that delivers brand awareness, leads, and growth. I steer brand development, product marketing, storytelling, and multi-channel digital campaigns, with a professional and efficient marketing engine of people, processes, and technologies.>> Partnership with other executives, Board members, stakeholders, customers, and vendors to build unified vision, strategy, and goals, laying the foundation for optimal results.>> Servant leadership that engages, develops, and facilitates high performance from every member of the team.And a couple of notes about me:>> I’ve walked a challenging path that has led me to deeply value each person, including their experiences, motivations, and capabilities. I listen, ask questions, and truly seek to learn, so that we might all pull together and achieve breakthrough outcomes.>> I have a profound internal drive – always working both hard and smart – and show up with my best self each day.