Rebecca Smeeth
Design Manager @Tesco
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WORK HISTORY
Design Manager @Tesco
Leading strategic design for Tesco’s Loyalty programme, serving over 12 million UK customers across app and web. Managing a cross-functional team of nine designers, researchers, and writers across four squads.Strategic impact — Increased coupon redemption (Load to Card: iOS +16.42%, Android +17.74%). Redesigned Reward Partner checkout to improve conversion. Delivered Unpacked 2025, LaaS components, and Clubcard event optimisation. Advocated for customer needs in cross-functional forums.Process & performance — Introduced quarterly planning rituals and small changes (e.g. 5-minute meeting delays) to improve delivery speed and reduce burnout. Led foundational process improvements through Objective 3 group. Improved onboarding and supported disciplines beyond formal remit.Team leadership — Built a psychologically safe, inclusive team culture. Supported colleagues through personal challenges and transitions. Mentored across disciplines, enabling autonomy and growth. Managed performance and dismissal processes with fairness and care.Inclusive design — Led a neurodiversity workshop for 25 ADHD colleagues, influencing Tesco’s D&I strategy. Acted as a neurodiversity champion within Tech D&I. Contributed to culture by upskilling colleagues and embedding inclusive practices.
EDUCATION
Solent University
BA Hons
Greater Brighton Metropolitan College
HND, Graphic Design
SKILLS
ABOUT REBECCA SMEETH
I’m a Product Design leader who builds high-performing teams that deliver with clarity…
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