Rebecca Slegers Shimalla

About Rebecca Slegers Shimalla

I am a growth-driven marketing leader with a track record of scaling B2B brands, building high-performing teams, and delivering breakthrough business impact. From Resy to American Express to Built, I’ve consistently navigated high-expectation, fast-moving environments, turning ambiguous challenges into strategic opportunities that drive brand strength, revenue, and market leadership.As Head of Marketing at Built, I lead a dynamic team focused on expanding market reach, crafting a cohesive B2B brand narrative, and fueling demand through innovative GTM strategies. My passion lies at the intersection of strategy, creativity, and leadership—building brands that not only capture attention but also drive measurable growth and industry impact.Beyond marketing, my experience as a Division I college athlete shaped my competitive mindset, resilience, and ability to perform under pressure. I thrive in high-performance environments where strategy meets execution, and where challenges are met with bold, innovative thinking.B2B Marketing LeaderBrand Strategy & Digital StorytellingGTM & Demand GenerationMarketing Leadership & Team BuildingEnterprise & SaaS MarketingI believe in the power of storytelling, experiences, and technology to win customers’ hearts and minds. Let’s connect to discuss all things B2B marketing, fintech, and brand strategy!

Experience

1. Head of Marketing

   Built

   Oct 2024 — Present

   Built is transforming how construction and real estate finance operate—connecting the industry’s fragmented workflows, streamlining financial data, and modernizing the movement of money at every level. By integrating lenders, owners, and contractors into a single connected ecosystem, Built eliminates inefficiencies, reduces risk, and provides real-time financial visibility. We facilitate over $250 billion in real estate transactions, powering 13% of all U.S. construction, and partner with over 300 lenders to transform the way projects are funded, managed, and executed.I lead all marketing functions at Built, including strategy, brand, growth, ABM, events, product marketing, and sales enablement, to drive awareness, demand, and revenue growth

Education

• Lehigh University College of Business

  B.S., Finance, Marketing. Real Estate Minor

Skills

• Mobile Technology
• Go-to-Market Strategy
• Agile Methodologies
• Management
• Marketing Strategy
• Marketing
• Data Analysis
• Strategy
• Mobile Payments
• Scaled Agile Framework
• Business Development
• Contract Negotiation
• Digital Marketing
• Marketing Automation
• Customer Insight
• Emerging Payments
• Team Leadership
• Leadership
• Product Marketing
• Digital Strategy
• Mobile Marketing
• Project Management
• Analytics
• Business Strategy
• Strategic Partnerships
• Management Consulting
• Business Innovation
• Digital Payments