Rebecca S.

About Rebecca S.

As premium brands scale, growth often becomes harder to control. Rising costs, promotional pressure, and expanding product lines can quietly compress margins and dilute positioning. I work with founders to bring clarity to pricing and product strategy so growth strengthens the brand rather than eroding it.My advisory work typically focuses on:• Pricing strategy and product mix decisions that improve margin without compromising brand positioning• Promotional and markdown strategy that protects brand equity while supporting revenue goals• Customer retention and lifecycle strategy aligned to long-term profitability• Growth strategy and strategic planning tied directly to revenue and margin outcomesI work best with founder-led luxury and premium consumer brands in the €5–20M range that are scaling and need experienced guidance on pricing, growth strategy, and margin improvement.If you are navigating rising costs, increased promotional pressure, or growth decisions that impact margin, I offer experienced strategic guidance.

Experience

1. Fractional CMO

   Bliss Lau

   Nov 2020 — Present · New York, NY, US

   Digital Transformation: Engineered a strategic shift in sales mix, scaling e-commerce revenue from 2% to 20% of total annual turnover within 2 years.Margin Overhaul: Increased overall profitability by 20%+ through a rigorous audit of true landed costs and the implementation of a value-based pricing architecture.Strategic Positioning: Realigned brand messaging and product assortment to support higher price points, ensuring price increases strengthened brand equity rather than eroding it.

Education

• Università Bocconi

  Master of Business Administration - MBA, FASHION & LUXURY MANAGEMENT

• Purdue University Daniels School of Business

  BS, Management, Minor in Marketing

• Indiana University - Kelley School of Business

  MBA, Marketing, General Management

Skills

• Online Marketing
• Strategic Planning
• Retail
• Sales
• Digital Strategy
• Event Planning
• Strategy
• E-Commerce
• Market Analysis
• Email Marketing
• Market Research
• Data Analysis
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Consumer Products
• Social Media
• Market Planning
• New Business Development
• Analytics
• Business Strategy
• Competitive Analysis
• Management
• Social Media Marketing
• Marketing
• Brand Development
• Segmentation
• Project Management
• Marketing Research
• Spanish
• Fashion
• Luxury Goods
• Digital Marketing
• Financial Analysis