Rebecca Peterson

About Rebecca Peterson

A proven communications executive with strong track record for leading high-impact Investor relations and communications strategies to drive business results. A key member of Alkermes\' senior management team that grew a biopharmaceutical company’s market cap from $10 billion. A dynamic leader, expert communicator, front-line business ambassador and team player on multi-functional business projects. Expertise with a wide range of audiences and communications programs, including:Investors – Serves as primary contact to Wall Street, manage the message on all corporate, business, and strategic news; plan for external events; lead financial communications; nurture buy- and sell-side relationships with high touch approach Business, Healthcare and Social Media – Builds company profiles and brands within U.S. broadcast, print and online media; create visibility with European media; establish corporate leadership themes and platforms with spokesperson visibilityPipeline and Product Communications – Leds all regulatory approval communication; develop product launch messaging, competitive positioning and product media campaigns in trade, local and national marketsPatient Advocacy and Government Policymakers – Manages patient advocacy for national and state initiatives with advocacy groups in mental illness and addiction; produce communications materials and interact with government policymakers on issues or diseases related to company; participated in political action committee (PAC) boardsEmployees – Oversee internal communications programs, corporate branding, including town hall meetings, newsletter, incentive programs and intranet content

Experience

1. Marketing and Communications Forum Co-chair

   MassBio

   Jan 2019 — Present · Cambridge, MA, US

Education

• Tufts University School of Medicine

  Master's degree, Health Communications

• University of Massachusetts Amherst

  Bachelor’s Degree, Journalism, Communications and Public Health

• Miss Hall's School

  High School Diploma

• Emerson College

  Master’s Degree, Health Communications

Skills

• Competitive Analysis
• Strategic Communications
• Strategy
• Strategic Leadership
• Product Naming
• Crisis Management
• Pharmaceutical Industry
• Social Media
• Biotechnology Industry
• Medical Writing
• Public Relations
• Internal Communications
• Stock Market Analysis
• Lifesciences
• Investor Development
• Investor Relations
• Corporate Branding
• Crisis Communications
• Healthcare
• Leadership
• Corporate Communications
• Government Relations
• Marketing Communications
• Life Sciences
• Central Nervous System
• Marketing
• Press Releases
• Communication Training
• Product Communication
• Branding
• Mental Health
• Patient Advocacy
• Intranet
• Product Launch
• Brand Development
• Biotechnology
• Content Development
• Biopharmaceuticals