Rebecca Pasgon

About Rebecca Pasgon

Senior communications and marketing leader with ~16 years of experience across Internal Communications, Employer Branding, Social Media, Digital Marketing, and Corporate Communication, spanning BFSI and agency environments.My work sits at the intersection of people, brand, and business — building communication ecosystems that engage employees, strengthen employer brand, and amplify organisational narratives across internal, external, and digital platforms.I bring deep expertise in internal communication strategy, leadership communication, employee engagement, change communication, and employer value proposition (EVP), along with hands-on experience in social media strategy, digital content planning, integrated marketing campaigns, crisis communication, and performance tracking.Currently leading Internal Communications and Special Projects for a employee organisation, driving employee experience, culture integration, and digital storytelling at scale in collaboration with senior leadership and cross-functional teams.Previously, I’ve led brand and social media, managed award-winning digital and integrated marketing campaigns, and worked on high-impact initiatives across social, digital, PR, on-ground, and internal channels. My experience spans leadership townhalls, employer branding platforms, DEI communication, mergers and change programs, CSR and volunteering initiatives, as well as large-scale retail and consumer campaigns.Recognised with 30+ national and international awards across Social Media, Digital Marketing, Corporate Communications and Integrated Marketing, I bring a strategic yet hands-on approach to communication that delivers measurable engagement, visibility, and business impact.

Experience

1. Senior Manager Corporate Communications

   HDFC ERGO General Insurance

   Apr 2021 — Present · Mumbai, IN

   Internal Communications & Special Projects Lead internal communications, employer branding, and digital communication strategy across physical and digital touchpoints for a multi-location workforce of employees.Drive organisation-wide employee engagement and culture programs, including MD townhalls, leadership connects, recognition & rewards, volunteering platforms, and cultural initiatives.Conceptualise and execute leadership communication and change communication frameworks, improving alignment during business transformation and mergers.Own corporate communication assets including intranet platforms, internal newsletters, leadership messaging, long-format content, and annual reports.Lead video, social, and digital content production for internal and leadership communication, including campaigns, vodcasts, and employer branding assets.

Education

• Wilson College

  B.M.M, Advertising

  2007 — 2010

• John xxxiii High School

  S.S.C