Becca Patten
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- Role
- Director of Sales & Marketing at Parmetech, Inc
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Becca Patten
I\'m an MBA graduate from Drexel University\'s Lebow College of Business with a…
Experience
Director of Sales & Marketing
Sep 2017 — Present · Philadelphia, PA, US
Oversee sales and marketing teams• Develop and manage annual marketing plan• Design different types of sales and marketing collateral• Create and execute email marketing campaigns including content creation, segmentation strategies, and A/B testing• Manage all company social media channels including creating/scheduling posts and monitoring engagement• Develop, maintain and update company website content• Responsible for SEO optimization - monitoring & generating traffic, conversions, keyword rankings and reports.• Publish weekly blog posts through a combination of original content and curated content• Manage company CRM platform including training new users + troubleshooting issues • Compile, analyze, and report on company sales/marketing data and performance• Build and maintain custom reports in CRM• Close sales opportunities• Establish and nurture relationships with new and existing customers• Maintain records of all sales leads and/or customer accounts• Recommend improvements and strategies to boost performance• Spearhead company communications initiatives, launching first company newsletter and overseeing content development• Supervised website redevelopment project that introduced an updated and more responsive platform
Education
Drexel University's LeBow College of Business
Bachelor of Science in Business Adminstration, Marketing
2012 — 2014
Drexel University's LeBow College of Business
Master of Business Administration (MBA), Marketing
2016 — 2017
Alfred Lerner College of Business & Economics at University of Delaware
Bachelor of Science in Business Administration, Marketing
2010 — 2012
Skills
- Marketing
- Social Media Marketing
- Marketing Communications
- Social Media
- Marketing Strategy
- Advertising
- Market Research
- Event Planning
- Digital Marketing
- Email Marketing
- Event Management
- Online Advertising
- Marketing Research
- Social Networking
- Online Marketing
- Google Analytics
- Microsoft Office
- Press Releases
- Brand Management
- Marketing Management
- Integrated Marketing
- Spanish
- Powerpoint
- Google Adwords
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