Rebecca G.

About Rebecca G.

Results-driven community and brand marketing leader specializing in sports, experiential campaigns, and cross-functional project management. Known for building high-impact programs that translate culture into measurable brand growth through data, creative strategy, and execution.Deep experience leading community marketing, athlete and ambassador programs, partnerships, and integrated campaigns across retail, digital, and live environments. Proven people leader who develops high-performing teams through clarity, accountability, and values-driven performance.Dedicated to advancing corporate responsibility, equity, and community impact through inclusive marketing and ethical partnerships that expand access and opportunity.

Experience

1. Community Marketing Manager

   Arc'teryx Equipment

   Mar 2025 — Present · Washington, DC, US

   Lead integrated brand marketing strategy across 4 retail locations in tier-one U.S. market, executing 40-60annual programs across experiential events, digital campaigns, retail activations, and strategic partnerships that drive sustained demand and new-store market entryLocalize national campaigns into regional go-to-market plans across run, climb, snow, and culture verticals, delivering measurable increases in traffic, brand affinity metrics, and athlete visibility through targetedcommunity engagementOwn and optimize six-figure annual regional marketing budget with zero overruns, managing agency relationships, vendor negotiations, and cross-functional execution across concurrent campaigns while maintaining 100% on-time delivery rateDirect ambassador and athlete marketing programs supporting 20-30 active partners annually, spanning from affinity groups to local businesses, overseeing talent recruitment, contract negotiations, product seeding, content strategy, and full-funnel brand integration that drives social engagement and retail conversionPartner with cross-functional stakeholders including Product, Retail Operations, Creative, and Social Impactteams to ensure brand consistency and seamless campaign integration from ideation through execution

Education

• Virginia Commonwealth University

  Bachelor of Business Administration - BBA, Business Administration, Management and Operations