Rebecca Durham
Global marketing partnerships and activation professional with direct experience within blue chip brands, professional sports teams, and industry leading agencies.
- Role
- Director, Partnership Activation and Events at Penske Entertainment Corp
- Location
- Arlington, TX, US
- LinkedIn followers
- 500 followers
About Rebecca Durham
Marketing and business development professional with extensive background across consumer brands, professional sports teams, professional sports properties, and global marketing agencies. Direct experience in consumer brand marketing, sports marketing and sponsorship activation, partnership sales, managing sports property partners, and agency client management. Proactive, creative, results driven professional with a history of building and leading successful cross-functional teams, as well as external agency and client relationship management. Expertise in- Brand marketing strategy development and execution- Sponsorship marketing and activation within NFL, MLB, NBA, NHL, NASCAR, Formula 1, NHRA, MotoGP - Partnership sales from ideation to execution- Content marketing and social media- Collateral material development- Competitive and market research- Public / media / community relations- Marketing and communications strategy development and execution- Contract negotiation- Agency relationship management- Event planning and management- Budget development, management and reporting- Project management
Experience
Director, Partnership Activation and Events
Oct 2025 — Present · Arlington, TX, US
Education
The Ohio State University
Bachelor's Degree, Accounting
Allen East High School
High School Diploma
Skills
- Leadership
- Marketing Communications
- Sales Management
- Marketing
- Sponsorship Research
- Strategic Planning
- Event Planning
- Account Management
- Social Media Marketing
- P&L Management
- Public Relations
- Consumer Products
- Customer Insight
- Sponsorship Programs
- Charity Marketing
- Sports Marketing
- Accounting
- P&L Budget Management
- Advertising
- Sponsorship Relations
- P&L Responsibility
- P&L Ownership
- Strategic Partnerships
- Management
- Strategy
- Brand Management
- Charity Work
- Marketing Strategy
- Sponsorship Program Development
- Sponsorship Activation
- Budgets
- Event Management
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