Rebecca McDavid

About Rebecca McDavid

Analytical and strategic problem solver, with strong bias to action, results-orientation, and a proven track record of KPI growth and team cultivation. Strengths include interpreting data to find actionable opportunities and developing outstanding teams. Calculated risk-taker, capable of thinking at all levels between feet and zero. Experience spans bootstrapped startups to multi-billion-dollar brands. DIGITAL MARKETING & DEMAND GENERATIONExpert in building high-impact digital marketing and demand generation programs that drive revenue. Proven success in acquisition, retention, and performance marketing strategies. Led PPC transformations that improved lead quality, cut acquisition costs by 53%, and optimized targeting. Scaled teams that doubled conversion rates while reducing cost-per-sale. DIGITAL STRATEGY & INNOVATIONLeader in designing and executing digital-first growth strategies powered by data, automation, and emerging technologies. Consolidated and optimized web ecosystems, launched AI-driven engagement tools, and built scalable digital frameworks. Drove digital transformations that improved customer journeys and accelerated revenue growth. MARKETING OPERATIONS & TECHNOLOGYArchitect of scalable marketing operations that enhance analytics, automation, and decision-making. Expertise in CRM, marketing automation, and AI-driven tools that optimize performance and streamline workflows. Standardized data models and automation frameworks, improving sales pipeline accuracy by 80%. CUSTOMER EXPERIENCE & MARKET IMPACTFocused on aligning marketing execution with measurable business results. Transformed fragmented digital ecosystems into high-performing platforms that drive engagement and retention. Launched customer programs that increased revenue per visitor by 59% and improved online conversions while reducing friction in the buyer journey. DATA-DRIVEN DECISION MAKING & ANALYTICSPassionate about using data to refine targeting, improve conversion rates, and maximize ROI. Led initiatives that increased revenue per visitor, improved sales accuracy, and optimized digital advertising for efficiency. Deep experience in A/B testing, performance metrics, and analytics-driven marketing strategies.Expertise: Digital Strategy | Marketing Operations | Continuous Improvement | Performance Marketing | Acquisition | Retention | Website Management | Business Analytics | Conscious LeadershipSectors: Medicare and Health Insurance | Real Estate | Manufacturing | Automotive | Distribution | SaaS | Cyber Security | Consumer Goods

Experience

1. Vice President, Digital Marketing

   Sam Bernstein Law

   Oct 2025 — Present

Education

• Wharton Online

  Certificate, Viral Marketing & How to Craft Contagious Content

  2021 — 2021

• Missouri University of Science and Technology

  BS, Engineering Management

• Stagen Leadership Academy

  Graduation Certificate, Integral Leadership Program

  2016 — 2017

Skills

• Management
• Digital Marketing
• SEO
• Sem
• Social Media Marketing
• Ppc
• Google Adwords
• Web Analytics
• Product Management
• Google Analytics
• Conversion Optimization
• Analytics
• Product Marketing
• Online Advertising
• Online Marketing
• Affiliate Marketing
• Crm
• Email Marketing
• Lead Generation
• Customer Acquisition
• Direct Marketing
• Marketing
• Strategy
• E-Commerce
• Leadership