Rebecca McCuiston

About Rebecca McCuiston

With more than 20 years of integrated brand marketing experience at global agencies 360i, Edelman and Ogilvy, I get brands into the cultural conversation with a unique combination of PR, digital, social, and influencer marketing. Skilled at working with data and insights, spotting trends and designing creative brand-building campaigns that engage and influence. I\'m a storyteller at heart, helping to craft new and exciting brand narratives that come to life to with the right audiences when and where they are consuming content. I’m a positive leader and mentor, and a respected industry leader who is naturally curious, creative and always thinking about the next big idea – and I can help your brand- Create holistic strategies connecting traditional, digital and social marketing- Develop creative ideas and activations to earn cultural conversations- Partner with creators and creatives to develop sharable content- Give media outlets something to talk about- Create a path to evolve brand fans into passionate advocates- Discover and activate influencers relevant to your category

Experience

1. Brand Marketing Consultant

   Sageworx

   Jan 2020 — Present

   Brand consultant with a focus on integrated brand strategy, PR and Influencer marketing, helping brands tell stories and start conversations through earned, owned, paid and shared attention. Expertise in creative-enhanced earned attention and influencer partnerships.

Education

• Elon University

  BS, Journalism

Skills

• Influencer Marketing
• Consumer Marketing
• Strategic Planning
• Integrated Marketing
• Brand Management
• Public Relations
• Publicity
• Strategic Communications
• Marketing Strategy
• Brand Development
• Social Media
• Reputation Management
• Corporate Communications
• Crisis Communications
• Digital Marketing
• Digital Strategy
• Media Relations
• Content Strategy
• Digital Media
• Marketing