Rebecca Alexander
Managing Director at Fort West, an award-winning brand and demand agency.
- Role
- Managing Director at Fort West
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Rebecca Alexander
Marketing and strategic communications leader with experience developing and executing integrated branding, communications, and marketing strategies. Proven partner to senior leadership, known for aligning marketing efforts to business objectives, stewarding brand identity across channels, and leading teams that deliver clear, consistent, and compelling communications across diverse audiences and both B2C and B2B industries.
Experience
Managing Director
Jan 2021 — Present
Fort West is a strategy-led brand and marketing agency focused on creating outcomes over output. We help organizations discover their right to win, own their place in culture, and realize meaningful growth.As Managing Director, I bridge business strategy, creative execution, and operational scale. My role centers on translating client vision into actionable plans, designing the systems, frameworks, and partnerships that drive measurable results. I work closely with executive teams to clarify goals, align cross-functional priorities, and ensure that every engagement moves both brand and business forward.Fort West has grown from a three-person startup to a 30-person firm partnering with ambitious brands such as:SafeGuard CyberProvidence Health PlanIntelThe Math Learning CenterWellRithmsClearDATAOrigin FinancialMMGThe Kendall GroupLone Rock ResourcesArnerich MassenaUnited Sports BrandsNational Cybersecurity AllianceUmpqua Bank
Education
Ithaca College
Bachelor of Science, Advertising
2001 — 2005
Harvard Business School Executive Education
Leading Professional Service Firms
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