Rebecca Lynn Lyons
Founder & CEO @Hersay
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WORK HISTORY
Founder & CEO @Hersay
HerSay is an AI-powered doctor visit companion designed to help women feel seen, heard and prepared while navigating the healthcare system.• Spearheaded the development of an AI-powered health companion for women, transforming the way patients prepare for, navigate, and follow up on medical appointments.• Conducted qualitative research and survey analysis with 150+ participants to validate market demand and refine product-market fit for the MVP.• Built and led a cross-functional team including engineering, design, and medical advisors to develop the prototype and brand identity.• Created go-to-market strategy and community-building plan, resulting in the launch of HerSay’s digital hub with 500+ early-access members.• Developed strategic partnerships with healthcare professionals and health tech consultants to support clinical accuracy, compliance, and adoption.• Secured early-stage interest from investors and advisors by building a compelling pitch deck, articulating the unmet market need, and aligning with rising femtech trends.• Launched SEO-optimized blog and resource center to drive traffic and build thought leadership on women’s health advocacy and medical self-advocacy.• Oversaw regulatory, legal, and operational frameworks for safe handling of health-related content and user data in alignment with PIPEDA and HIPAA guidance.
EDUCATION
Valar Institute
Executive MBA, Business Administration, Management and Operations
Seneca Polytechnic
Certificate, Independent Music Production
University of Waterloo
Bachelor’s Degree, Psychology
Growclass
Certificate, Growth Marketing
Emory University - Goizueta Business School
Certificate, Management Consulting
ABOUT REBECCA LYNN LYONS
Strategic and results-driven revenue leader with 15+ years of experience helping high-growth companies align strategy, systems, and teams to unlock sustainable scale. I specialize in supporting B2B tech, healthcare, and SaaS ventures through key inflection points—from Series A–C to post-acquisition integration. As the founder of multiple ventures and a trusted advisor to startups, I’ve led initiatives that tripled pipeline, reduced sales ramp time by 40%, and rebuilt go-to-market engines from the ground up. My work spans revenue operations, sales enablement, growth marketing, and executive leadership—always grounded in data, empathy, and strategic execution. Whether leading commercial due diligence for a portfolio company, launching a new GTM motion, or designing onboarding that scales with your team, I bring clarity to complexity and deliver measurable outcomes.
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