Rebecca Salazar

About Rebecca Salazar

Senior copywriter and brand storyteller with 6+ years of experience crafting audience-first, high-converting content across tech, wellness, education, and media. I write with purpose and precision—blending empathy with strategy to create copy that connects, converts, and builds brand trust. I turn big ideas into measurable impact.Campaign results- 170% YoY increase in subscribers- 84% increase in conversion rate Check out my work: (Digital Ads, Print Ads, Paid Media, Video, Email Campaigns, Website, Landing Pages, Microsites, TV, Podcast Ads, OOH) • Long-Form Writing (White Papers, Blog Posts, Case Studies) • Content Strategy • UX Writing

Experience

1. Copywriter

   Wellhub

   May 2023 — Present

   The world’s largest employee well-being platform (high-growth tech company B2B & B2C)• Lead the production of end-to-end writing for copy that drives engagement, conversion, and brand loyalty (digital ads, landing pages, emails, push notifications, video scripts, etc.)• Pitch and present work to creative director and stakeholders• Leverage data and A/B testing to continually refine and optimize copy for better performance and higher conversion ratesAchievements:• Wrote copy for our biggest campaign of the year resulting in a 170% YoY increase in subscribers• Wrote copy for a growth campaign resulting in 12,861 new subscribers in the first week and a 84% higher conversion rate than the previous year.

Education

• Texas McCombs School of Business

  Master of Science in Marketing

  2017 — 2018

• The University of Texas at Austin

  Bachelor of Journalism, Journalism, McCombs Business Foundations Program: Global Track

  2011 — 2015