Rebecca Perry
Global Customer Data Excellence Lead @Mars
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WORK HISTORY
Global Customer Data Excellence Lead @Mars
London, GB
There are several multi-year business transformations occurring across Mars’ segments, including Royal Canin. My role sits within Royal Canin\'s Global Data & Demand Centre of Excellence team. Responsibilities include- Building new global standards and business processes to enable the most efficient collection, storage, accessibility and usage of B2B customer data. Including but not limited to CRM, CDP, ERP & multiple edge systems- Designing a 360 view of the customer so that we can personalise experiences to various customer types & grow Customer Lifetime Value (CLV)- Aligning with Mars Petcare & Pet Nutrition on the topic of B2B Customer Data, to ensure there is interoperability across the portfolio- Supporting local markets with the transition from current platforms and processes to newer ones, especially ones where customer data is involved.
EDUCATION
Townley Grammar School
High School, A-levels
University of Exeter
Bachelor’s Degree, History
SKILLS
ABOUT REBECCA PERRY
Driven and commercially focused professional who produces work diligently to high standards, works well as part of a team, and her own initiative. Wide ranging experience in advertising across Display, Mobile and Video, with keen awareness of agencies, tech partners and vendors within the digital landscape. Over 10 years experience working with Data Management Platforms (DMPs), Customer Data Platforms (CDPs), MarTech & programmatic Ad Tech.
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