Rebecca Long

About Rebecca Long

Accomplished marketing professional with 20+ years of experience leading strategic planning, interactive and omni-channel marketing strategies to successfully promote brand and product awareness. From a young age I was obsessed with marketing. In high school I went to the DECA National Championship and competed in the Marketing category. Fast forward 20 years and I still love the thrill of learning about a product, finding the unique qualities that I can leverage and sharing those benefits with a target audience. I enjoy the challenge of understanding what motivates a buyer and how to compel them to choose a certain brand. Over the course of my career I have led numerous integrated campaigns, brand relaunches, value proposition development, sponsorships and cause marketing initiatives. My experiences have touched on all things traditional to non-traditional, from B2B to B2B2C. I can take the complicated and reduce it down to its simplest form and taking a logical and efficient work style, I make things happen.If you’ve read this far, feel free to ask me about my experiences with:• Relationship Building• Collaboration• Media Buying• Creative Development• External agency management• Brand & Product Marketing• Social Media Marketing• Content Creation• Thought Leadership• Video Testimonials• Short-form Video• Influencer Marketing• Sponsorships (Sports, Media, Entertainment)• Out-of-Home• Television• Radio• SEO & SEM• Audience Segmentation• Qualitative & Quantitative Research• In-house Agency Management• Philanthropic Programs• MarTech• Budgeting• Internal & Executive Communications• Sales & Broker Communications

Experience

1. Director of Marketing, Segment Strategy

   The Hartford

   Apr 2024 — Present · Hartford, CT, US

Education

• Central Connecticut State University

  BS, Psychology

  1997 — 2001

• University of Hartford

  MBA, Marketing/Marketing Management, General

  2004 — 2006