Rebecca L. McCarthy

About Rebecca L. McCarthy

Hello! Thank you for stopping by. I\'m a career brand strategist dedicated to helping…

Experience

1. Career Brand Strategist Certified Resume & Linkedin Profile Writer Cover Letters Career Coach

   Bright Career Branding

   Jan 2015 — Present

   A well-written resume can be your ticket to landing an “okay” job. But career branding is the backstage pass that gives you VIP access to opportunities that others miss. It’s no wonder people spend months looking for a job with no success! Unless you know exactly what recruiters are looking for and how to present it, your resume will probably be tossed. Recruiters receive about 250 resumes for every corporate job opening. Initially, they spend just 6 seconds reviewing each one to make a snap “fit or no fit” decision. Most people take a DIY approach to updating their resume and LinkedIn profile…and end up in the discard pile. A strong career brand makes you an easy “YES” for recruiters and gives you faster access to the opportunities you really want. Your next job will have a lasting impact on your income, your career, and your life. Shouldn’t it be the right fit? Establishing a strong brand foundation is necessary for impactful resume development and LinkedIn profile writing, and I don’t skip steps or cut corners. My process includes: Engaging in a brand discovery process to uncover what makes you unique, valuable, and memorable. Designing and building a resume that is multi-layered and tech friendly. Creating cover letters that incorporate best practices and industry standards along with modern career marketing. Crafting a LinkedIn profile that is easy to find, compelling to read, and compatible with LinkedIn\'s algorithms. Leveraging your network to gain access to the hidden the job market. Nailing your message so you shine during interviews. Incorporating video into your submission package to stay current with today’s hiring trends. Tailoring your job applications for maximum compatibility with your potential employer Call me today for-Career Brand Discovery -Resumes -LinkedIn Profiles -Cover Letters -Interview Prep -Salary Negotiation -6-Steps to Your Dream Job 76••••••11 r••••••@brightcareerbranding.com

Education

• The New School

  Master of Fine Arts (MFA), Creative Writing

  2001 — 2003

• Northwestern University

  Bachelor of Science - BS, Communications

  1993 — 1997

Skills

• Proofreading
• Social Media
• Freelance Writing
• Marketing
• Building Relationships
• Published Author
• Copy Editing
• Social Networking
• Marketing Copy
• Book Writing
• Copywriting
• Fiction
• Message Development
• Passion for Helping Others
• Non-Fiction
• Friendly Personality
• Line Editing
• Press Releases
• Microsoft Word
• Professional Writing
• Online Publishing
• Profiles
• Web Content Writing
• Web Content
• Coaching
• Magazines
• Public Speaking
• Editorial
• Editing
• Message Crafting
• Content Development
• Book Coaching
• Writing
• Publications
• Creative Writer
• Book Marketing
• SEO Copywriting
• Publishing
• Blogging
• Books