Rebecca Haw
Senior Manager, Digital Marketing at The Walt Disney Studios
- Role
- Senior Manager, Digital Marketing at The Walt Disney Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rebecca Haw
Award-winning creative and digital marketer, passionate about impactful storytelling within the diverse digital landscape, with proven studio/agency experience in leading strategic campaign planning and creative execution.
Experience
Senior Manager, Digital Marketing
Feb 2022 — Present · Burbank, CA, US
Develop and execute strategic creative and social tactics and handle day to day operations with vendors/internal teams for comprehensive global digital marketing campaigns across the studio theatrical and Disney+ titles, including: social creative (Facebook, Twitter, Instagram, TikTok, Snapchat, Pinterest), media creative (display banners, digital ads, custom paid media programs), tentpole activations, website development, CRM creation, influencer management, live event coverage (red-carpet, screenings, junkets), and creative direction (talent shoots)Communicate digital strategies and social plans across the Studios’ executives and marketing teams, filmmakers, and talent Partner with Disney international digital teams around the world on global debuts and oversee creation of custom social and paid media materials to ensure strategies and creative direction are aligned with the domestic campaignLiase with cross-departmental teams across the company to ensure optimum communication on digital strategies and utilization of all key digital assets as they pertain to title campaignsManage the content strategy and creative direction for the Disney Studios TikTok brand handle and grew the account to over 8MM+ followersWork with the VP and Director of Digital Marketing to establish key performance metrics and provide regular progress reports and sentiment analysisManage specialist and coordinators career development and oversee their workCampaigns:The Bob’s Burgers Movie Marvel Studios’ Moon Knight PreyLEGO Star Wars Summer VacationAndor Season 1HellraiserTales of the JediWillowPeter Pan & WendyThe BoogeymanIndiana Jones and the Dial of DestinyAhsokaYoung Jedi Adventures S1 / S2The Bad Batch S3The AcolyteLEGO Star Wars: Rebuild the GalaxyTales of the EmpireSkeleton CrewAlexander 2 Andor Season 2 Freakier Friday Tron: AresPredator: Badlands Avatar: Fire & Ash
Education
Pepperdine University
Bachelor of Science (B.S.), International Business
Fudan University
Language Studies
Skills
- Customer Service
- Raiser's Edge
- Tumblr
- Indesign
- Social Media
- Mac
- Wordpress
- Piano
- Receptionist Duties
- Event Planning
- Pc
- Photoshop
- Microsoft Office
- Microsoft Word
- Social Media Blogging
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- R
- Fashion Blogging
- Blogging
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