Rebecca Adams

Leisure Travel Leader | Data-Driven Analytical Problem Solver | Skilled Business Strategist

Role
VP Data Strategy & Insights, Leisure Travel at Direct Travel
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Rebecca Adams

As a Senior Director, Leisure Supplier Management at Direct Travel, one of the top travel agencies in the North American leisure travel space, I leverage my MBA in International Studies and my extensive global experience to create and execute data-driven business solutions that enhance our sales performance and customer satisfaction.I am passionate about connecting people through meaningful relationships and professional skill development. I oversee a team that builds and manages day-to-day relationships with strategic travel suppliers and travel advisors alike, aligning agency sales with business strategy. I also work on cross-departmental teams to develop innovative, data-driven business solutions to current and future sales opportunities, including special sales programs and tactical initiatives. One of my passions in this role is analyzing sales trends along with industry and global news to strategically drive leisure travel sales. I am a collaborative problem solver, a cross-cultural team player, a policy developer, and an analytical mind.

Experience

  1. VP Data Strategy & Insights, Leisure Travel

    Direct Travel

    Oct 2025 — Present

Education

  • Universidad de Especialidades Espiritu Santo

    None

  • Universidad de Palermo

    None

  • University of Sydney

    Masters of Business

  • Queens University of Charlotte

    Bachelors

Skills

  • Management
  • Program Development
  • Contract Negotiation
  • Microsoft Office
  • Higher Education
  • Spanish
  • Cross-Cultural Teams
  • Editing
  • Program Management
  • Public Speaking
  • Microsoft Word
  • Policy Analysis
  • Microsoft Excel
  • Educational Leadership
  • International Education
  • Program Evaluation
  • International Relations
  • Microsoft Powerpoint
  • Marketing Strategy
  • Student Leadership
  • Social Media
  • International Development
  • Service Learning
  • Grants
  • Curriculum Development
  • Marketing
  • Policy Writing
  • Higher Education Administration
  • University Teaching
  • Nonprofits
  • Educational Outreach
  • Negotiation
  • Intercultural Communication
  • Qualitative Research
  • Student Affairs
  • Study Abroad Programs
  • Non-Profits
  • Project Management
  • Research
  • Admissions

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Rebecca Adams — VP Data Strategy & Insights, Leisure Travel at Direct Travel in Seattle, WA, US | Unifers