Rebecca Carey

About Rebecca Carey

I partner with brands to bring clarity, structure, and direction across brand, growth, and marketing. Over the past 12+ years, I’ve worked across agency, in-house, and advisory roles, supporting 50+ brands in fashion, wellness, lifestyle, and CPG. My work sits at the intersection of brand and performance — helping businesses not only look cohesive, but actually grow. I typically step in when: • a brand is growing but lacks clear marketing leadership • multiple channels or agencies feel disconnected • brand and performance aren’t aligned • teams need senior strategy without a full-time hire As a fractional partner, I work across: • Brand strategy & positioning • Full-funnel growth strategy • Channel oversight (paid, retention, social, partnerships) • Creative direction & messaging • Agency and team management I’m both strategic and executional — able to guide the big picture while ensuring it actually comes to life across channels. If you’re looking for a partner to help bring clarity and momentum to your marketing, I’d love to connect.

Experience

1. Lead Brand Strategist

   Lra Design Studio

   Jun 2025 — Present · Temecula, CA, US

Education

• Penn State University

  Bachelor of Science (B.S.), Marketing, Minor in Information Systems Management

  2010 — 2014

• Brick Township High School

  High School

  2006 — 2010

Skills

• Advertising
• SEO
• Performance Based Marketing
• Social Networking
• Sem
• Market Research
• Event Planning
• Online Marketing
• Google Adwords
• Social Media
• Search Engine Marketing (Sem)
• Microsoft Office
• Media Relations
• Community Service
• Public Speaking
• Indesign
• Social Media Marketing
• Wordpress
• Microsoft Excel
• Powerpoint
• Google Analytics
• Photoshop
• Leadership Development
• Team Building
• Prezi
• Marketing