Rebecca Lane
Managing Editor | Publishing Professional | Editorial Strategy, Content Development & Optimization That Drives Audience Engagement, Publication Success & Continuous Growth |18+ Years of Experience
- Role
- Managing Editor at Medesthetics
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rebecca Lane
To survive, you must tell stories\"- Umberto Eco At the heart of my professional…
Experience
Managing Editor
Jul 2022 — Present
As the managing editor of MedEsthetics, I coordinated and oversaw the management and publication of the print/digital issues and website content from start to finish.Key Contributions:• Focus on any sponsored video content and advertorials, social media campaigns, and overall growth of the publication’s readership and sales/marketing partnerships. • Directed and managed editorial and production processes and calendar, digital copy, and brand voice across magazine content, marketing website/digital content/online articles, and social channels. Provided coaching and insight on creating strong, SEO-driven, high-quality, engaging digital and print content for articles, landing pages, and social media campaigns, driving higher search engine rankings and organic traffic growth. Championed innovative storytelling formats that captured audience attention and enhanced user experience. Leveraged market research insights to shape editorial strategy specifically tailored to target audience preferences. Collaborated with marketing teams to create engaging promotional materials that increased readership.o Increased overall traffic and visitors of publication website by 180%. Increased LinkedIn social media followers by and other social media platform followers by 30%. • Implemented comprehensive brand design transition to create a more aesthetic and beauty-focused brand/design image and revamp previous brand image to capture audience interest and expand readership. Proposed ancillary projects and products to expand diversity of editorial offerings and revenue opportunities and attract advertiser interest.o Attracted significant new clients to advertise with publication through interaction at industry conferences and innovative content strategies targeting major market opportunities ahead of the trend to make our publication an expert source once these trends exploded, making us an attractive advertising partner for larger/global brands over other publications.
Education
Salpointe Highschool
Highschool Diploma
2000 — 2004
Columbia University
Master of Arts (M.A.), English Language and Literature, General
2009 — 2011
Sarah Lawrence College
Bachelor of Arts (B.A.), English Literature (British and Commonwealth)
2004 — 2008
University of Oxford
1 year abroad as fully matriculated student, English Literature (British and Commonwealth), Japanese
2006 — 2007
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