Rebecca Kritzman

About Rebecca Kritzman

I\'m a versatile, results-driven and highly-passionate global business and marketing leader with a proven track record of success and impacting change. Data and deep expertise guide my recommendations & decision-making. I\'m a strategic planner at heart and knows how to build enterprise value and has the ability to understand the most complex offerings then can easily simplify to communicate and sell effectively to a wide variety of personas across a diversified industry set. Core Competencies:>Strategic Planning>Change Management>Product Marketing>Merger & Acquisitions>Integration Efforts>Sales Growth >Global Cross-functional Leadership >Lead to Revenue Generation through Demand Gen Initiatives >Marketing Automation>Customer Satisfaction Programs>Developing and executing strategies for all integrated marketing efforts and online/offline channels including Market Intelligence, Web, SEO, SMI, Interactive, Events, Trade Shows, etc.>Channel Partnerships>Operating Expense Management>Core market expertise includes Financial Services (including FinTech), Automotive, Medical, Data Storage, Energy Storage, Data Capture, Consumer Electronics, Military & Government, Insurance, Mortgage, Payments

Experience

1. Senior Vice President, Industry Marketing Leader, Usis

   Equifax

   Jun 2021 — Present · Atlanta, GA, US

   Lead high-performing team and GTM efforts for risk, marketing & fraud consumer/commercial solution sets for U.S. business across a variety of industries including Financial Institutions (Banks, Credit Unions and Fintechs), Auto, Insurance, Communications, Energy, Technology & Payments, and more.

Education

• University of Florida College of Journalism and Communications

  Bachelor of Science (B.S.), Public Relations

Skills

• Market Research
• Lead Generation
• Research
• B2b
• Direct Marketing
• Advertising
• Business-to-Business (B2b)
• Key Account Management
• Public Relations
• Customer Retention
• Marketing Operations
• Strategic Planning
• Integrated Marketing
• Social Media
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Account Management
• New Business Development
• Product Marketing
• Social Media Marketing
• SEO
• Strategy
• Newsletters
• Crm
• Search Engine Optimization (SEO)
• Management
• Project Management
• Marketing Communications
• Enterprise Software
• Sales Management
• Market Development
• Program Management
• Leadership
• Client Services
• Product Launch
• Brand Development
• Marketing
• Strategic Partnerships