Rebecca D.
Senior Marketing Manager @athenahealth
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WORK HISTORY
Senior Marketing Manager @athenahealth
Recognized as a marketing and content strategist who excels at combining creativity with data-driven insights to build and execute marketing strategies that drive growth and customer loyalty. Includes-Lead creation and execution of comprehensive marketing strategy focused on converting existing customer base on legacy software to cloud-based solution. Analyze internal data, customer feedback, and stakeholder insights to define marketing activities-Develop, manage, and optimize 1:few, 1:many marketing campaigns across various channels (traditional mail, email, proprietary events) ensuring they are effective in advancing sales opportunities through pipeline-Collaborate closely with sales stakeholders to drive opportunity closure through multiple sales-closing and pipeline progression events, both in-person and virtual, effectively leveraging internal subject matter experts and customer advocates-Guide and mentor associate and interact with cross-functional teams include sales, product management, and creative teams, to ensure alignment with overall business strategy. Regularly reports results and leads strategic conversations with stakeholders-Review analytics to measure effectiveness of marketing campaigns, interpret performance data, and refine activities to achieve desired results. Deliver results and insights to senior leadership.
EDUCATION
Loyola University New Orleans
Bachelor of Business Administration - BBA, International Business & Marketing
SKILLS
ABOUT REBECCA D.
With deep experience in managing strategic partnerships and customer engagement, I am hyper-focused on cultivating relationships and leveraging resources mindfully to attain shared goals. I am recognized as a nimble strategist and growth-minded team lead who works with intention and drives results. I have a long list of accomplishments, and am most notably known for my positive and encouraging attitude and problem-solving mindset. I’m well known for leaving no stone unturned - especially when seeking answers to changes in results.Never afraid to steer constructive conversations or guide leadership, I encourage teams to look at situations with fresh perspectives, and adjust to changes with flexibility and resiliency.
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