Rebecca D.

About Rebecca D.

With deep experience in managing strategic partnerships and customer engagement, I am hyper-focused on cultivating relationships and leveraging resources mindfully to attain shared goals. I am recognized as a nimble strategist and growth-minded team lead who works with intention and drives results. I have a long list of accomplishments, and am most notably known for my positive and encouraging attitude and problem-solving mindset. I’m well known for leaving no stone unturned - especially when seeking answers to changes in results.Never afraid to steer constructive conversations or guide leadership, I encourage teams to look at situations with fresh perspectives, and adjust to changes with flexibility and resiliency.

Experience

1. Senior Marketing Manager

   athenahealth

   Mar 2024 — Present

   Recognized as a marketing and content strategist who excels at combining creativity with data-driven insights to build and execute marketing strategies that drive growth and customer loyalty. Includes-Lead creation and execution of comprehensive marketing strategy focused on converting existing customer base on legacy software to cloud-based solution. Analyze internal data, customer feedback, and stakeholder insights to define marketing activities-Develop, manage, and optimize 1:few, 1:many marketing campaigns across various channels (traditional mail, email, proprietary events) ensuring they are effective in advancing sales opportunities through pipeline-Collaborate closely with sales stakeholders to drive opportunity closure through multiple sales-closing and pipeline progression events, both in-person and virtual, effectively leveraging internal subject matter experts and customer advocates-Guide and mentor associate and interact with cross-functional teams include sales, product management, and creative teams, to ensure alignment with overall business strategy. Regularly reports results and leads strategic conversations with stakeholders-Review analytics to measure effectiveness of marketing campaigns, interpret performance data, and refine activities to achieve desired results. Deliver results and insights to senior leadership.

Education

• Loyola University New Orleans

  Bachelor of Business Administration - BBA, International Business & Marketing

Skills

• Management
• Cross Functional Team Building
• Strategic Planning
• Communication Skills
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Communications
• Leadership
• Project Management
• Account Management
• Marketing Communications
• Direct Marketing
• Organized, Business Administration
• Problem Solving
• Team Motivation
• Analysis
• Negotiation
• Marketing Management
• Market Analysis
• Email Marketing
• Social Media Marketing
• Social Media
• Market Research
• Strategy
• Key Account Management
• Marketing