Rebecca S.

About Rebecca S.

As a Product Leader with 17 years in web, CMS, mobile apps & platform product and 12 years in people management, I excel at transforming complex business goals into high-impact digital products. I drive measurable results by expertly blending strategic vision, product development, and team leadership, all underpinned by a rigorous data analytics and user research driven approach, leveraging AI/ML to unlock deeper insights and drive optimization.My track record includes spearheading critical initiatives like the Article Replatform, significantly boosting user engagement, Core Web Vitals, and SEO (ex, 23s mobile time spent increase). I\'ve successfully driven multi-million dollar revenue growth through innovative digital merchandising platforms ($42M sales,$891K savings) and interactive experiences (140% sales increase). My expertise spans guiding full-lifecycle product development, including major system migrations, platform-wide streaming/Video Player upgrades, and CMS tools. I consistently foster collaboration across diverse stakeholder groups, with exceptional communication from C-level down, to deliver on time and within budget.A passionate builder of high-performing product teams, I have extensive experience across global streaming, editorial, marketing, and e-commerce platforms, with client-side and agency expertise for leading brands including Disney, Nike, Victoria\'s Secret, Verizon, and J.P.Morgan Chase & Co. I thrive on solving complex product challenges and cultivating environments of excellence and innovation.

Experience

1. Principal Technical Product Manager

   Hagerty

   Feb 2026 — Present

   Serving as Principal Technical Product Manager, Membership at Hagerty, I lead the evolution of Hagerty’s membership products with a focus on growth, engagement, and long-term member value.I build membership products that connect storytelling, community, and commerce, partnering closely with Marketing, Media & Events Business Leadership, Engineering, Design, and Analytics to deliver technically sound, data-informed solutions that support both member needs and business outcomes.

Education

• Binghamton University - School of Management

  BA

Skills

• Powerpoint
• Word
• Photoshop
• Adobe Acrobat
• Outlook
• Jira
• Qax
• Ms Office Suite
• Ms Project
• Entourage
• Microsoft Word
• Microsoft Excel
• Microsoft Office
• Email Marketing
• Digital Strategy
• Creative Direction
• User Experience
• Integrated Marketing
• Digital Marketing
• Market Research
• Online Advertising
• Copywriting
• New Media
• E-Commerce
• Social Media
• Marketing Communications
• Advertising
• Digital Media