Rebecca Edwards Hnatowski

About Rebecca Edwards Hnatowski

I help law firm marketing leaders and partners double their client base through proven business development strategies. With nearly 20 years of helping lawyers raise their profiles and build business, I’ve seen firsthand what works (and what doesn’t) when it comes to connecting with clients and growing relationships.Today, as founder of Edwards Advisory, I partner with law firms and individual lawyers on practical business development strategies. My work includes business development coaching, marketing strategy, content development, and client experience programs. All grounded in one belief: strong relationships plus the right systems equal sustainable growth.Over the course of my career, I’ve been immersed in a broad range of practices, from mergers & acquisitions, government investigations, and litigation to private client services. I bring substantial experience in targeted client outreach and LinkedIn engagement, always mindful of the limited time and resources inherent to busy practices.I create business development programs that work for time-strapped lawyers. What motivates me? Watching a partner land their dream client or seeing an associate build confidence in networking situations.What\'s my superpower? Quickly build relationships + rapport, as well as superior process and project management skills. Services include:Business development coaching (one-on-one and group) and training (including new partner orientations, monthly programming and/or retreat speaker needs)Strategic planning (including firmwide, practice group and individual planning) LinkedIn training and coachingContent development: bios, matter summaries, Chambers submissions, award submissions, proposalsBranding and positioning for practices and lawyersWhen I\'m not helping lawyers grow their books of business, you can find me volunteering with the Legal Marketing Association and the Legal Sales and Services Organization, reading travel and interior design magazines, planning trips that I may or may not ever take, trying all the baked goods, hitting the gym and watching football.

Experience

1. President Founder

   Edwards Advisory, Llc

   Jul 2023 — Present · Richmond, VA, US

   Edwards Advisory, LLC offers business development consulting services that help lawyers and others in professional services raise their profile and grow their business. Services include: Business Development Strategy; Coaching; Seminars and Training; Digital Branding; Marketing Audit and Planning; Content Development; Fractional CMO; and Research and Analysis. If you would like to brainstorm ideas to grow your business or have a formal inquiry, please email me at r••••••@edwards-advisory.com or visit

Education

• Elon University

  BA, Corporate Communications

  2001 — 2005