Rebecca Henson

Senior Creative Director @Buffini & Company

Leading the transformation of Buffini & Company’s creative into a high-performing internal agency. Set the vision for brand voice, messaging, and multi-channel strategy across digital, print, video and experiential. Serve as part of the company leadership team, collaborating with the C-suite and stakeholders to align creative excellence with business growth, while still contributing directly to high-impact projects. •Revamped messaging and creative strategies that powered the largest real estate event of the year in both the industry and company history within first few months of the new role. •Building digital strategy with messaging sequences and audience focus that directly drives increases in customer acquisition. •Redesigning processes to create a results-focused creative team across design, video, copy and project management. •Oversee creative strategy across all consumer touchpoints including products, trainings, events and campaigns. •Mentor and direct a cross-disciplinary team, building clarity, collaboration and consistent excellence. •Shape the positioning of new products and initiatives so they connect with audiences while advancing business strategy.