Rebecca Heacox
CX Analyst - User Journey at AARP
- Role
- Cx Analyst - User Journey at AARP
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Rebecca Heacox
Using data to improve the customer experience across all digital touchpoints- Voice of the customer (Verint (Foresee), Qualtrics)- Digital experience intelligence (FullStory, Quantum Metric)- Web & app measurement and testing (Adobe Analytics, Google Analytics, Google Tag Manager, Google Optimize, Shopify Plus)- Digital media measurement (Google Campaign Manager, Google Ads, Facebook Business Manager, Pinterest Business Manager)- Data visualization and insights generation (Looker (Google) Data Studio, Tableau, Excel, Supermetrics, funnel.io)
Experience
Cx Analyst - User Journey
Mar 2023 — Present
Manage enterprise-wide digital voice of customer (VoC) program (45+ surveys in Verint (Foresee))- Analyze VoC data to identify areas of opportunity to improve the overall digital customer experience- Work with stakeholders across various business units (product, UX, digital strategy, etc.) to design, code, implement and analyze digital surveys (app + web)- Collaborate with Verint in providing heuristic analysis to inform product enhancements/redesigns- Provide consultation and enablement to empower stakeholders to self-serve- Conduct ad-hoc and ongoing analysis utilizing Adobe Analytics and survey data to inform stakeholders on program performance, identify opportunities for testing and/or optimizations and highlight areas of delight
Education
John Carroll University
Master of Business Administration (M.B.A.), Marketing
John Carroll University
Bachelor of Business Administration (B.B.A.), Marketing
Skills
- SEO
- E-Commerce
- Pinterest Marketing
- Tableau
- Omniture
- Clicktale
- Marketing Research
- Qualtrics
- Doubleclick
- Spss
- Surveymonkey
- Consumer Insights
- Database Management
- Client Service Oriented
- E-Commerce Optimization
- Exacttarget
- Facebook Marketing
- Lead Generation
- Outlook
- Google Tag Manager
- Google Adwords
- Marketing
- Primary Research
- Google Analytics
- Secondary Research
- Access
- Customer Satisfaction
- Leadership
- Digital Media
- Comscore
- Analytics
- Digital Marketing
- Online Marketing
- Consulting
- Customer Insight
- Microsoft Word
- Competitive Analysis
- Marketing Strategy
- Social Media Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.