Rebeccah Barger
Project Leader, Digital Growth @ BCG.X | Ex-SmartAsset (Unicorn) | Building & Scaling Performance Systems for High-Growth Fintech & Global Brands
- Role
- Project Leader, Digital & Growth Marketing at Boston Consulting Group (BCG)
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rebeccah Barger
As a Project Leader at Boston Consulting Group (BCG.X), I bring over eight years of experience in growth marketing and revenue generation across high growth start ups and Fortune 100 firms. My work focuses on a holistic vision for growth: how I can work with companies to implement cross-channel orchestration that spans digital performance (SEM, SEO, Social Programmatic, CTV, etc) and traditional media (OOH, TV, Direct Mail, etc).Having navigated growth stages from 0-to-1 design to 1-to-100 scale across industries, I provide the holistic vision necessary to align product monetization with market-facing execution, balancing efficiency with aggressive scale.Collaborating with cross-functional teams, I help align complex go-to-market strategies with business goals through advanced analytical rigor. Leveraging an MBA in Business Analytics, I ensure measurable impact through deep technical measurement, including full-funnel attribution and incrementality. My expertise in building custom systems supports organizations in optimizing marketing performance and achieving sustainable, high-velocity growth.
Experience
Project Leader, Digital & Growth Marketing
Aug 2023 — Present · New York, NY, US
Education
Princeton University
Bachelor’s Degree, Politics, Concentration in International Affairs
NYU Stern School of Business
Master of Business Administration - MBA, Concentrations In: Digital Marketing, Marketing Analytics & Data Science, Sports & Entertainment
Skills
- Photography
- Publications
- Graphic Design
- Fundraising
- Blogging
- Microsoft Office
- Adobe Creative Suite
- Management
- Search Engine Optimization (SEO)
- Social Media
- Editing
- Google Analytics
- Writing
- Newspapers
- Journalism
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.