Rebecca B.

About Rebecca B.

Rare Disease Marketing Professional with expertise in hemophilia and other rare bleeding…

Experience

1. Senior Brand Manager in Rare Disease, Patient Marketing

   Novo Nordisk

   Jan 2021 — Present

   Lead patient marketing strategies and tactics for rare diseases including hemophilia and other inherited rare bleeding disorders •Identifies key customer needs, drivers, and barriers from a variety of sources (market research, etc.) •Performs analyses on customer and market data to identify brand/channel opportunities •Utilizes knowledge of competitor products, trends, and activities to create effective product differentiation which enhances brand plans, tactics, and product positioning •Develops tactics in line with brand strategic focus and objectives •Leads the development of promotional materials based on brand messaging •Implement marketing plan with promotional budget responsibility •Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs •Builds and maintains trusting, collaborative relationships and alliances with others inside and outside of the organization, focused on addressing key business issues, objectives, and processes •Plans and manages cross-functional teams or projects that are aligned with strategic objectives, using appropriate project management tools and techniques, and contingency and communication plans •Ensure the product strategies agreed upon are executed in a timely and efficient manner to meet the sales objectives •Develops marketing campaigns that optimize claims and align with lifecycle management of the brand •Identifies competitive threats and opportunities and develops marketing programs and projects to minimize risks and capitalize upon identified opportunities •Monitors metrics to ensure that all tactics are meeting brand objectives, develops new objectives, or makes modifications as necessary