Rebecca Fine

About Rebecca Fine

Entrepreneurial & solution oriented. Cross-trained in public relations, social media & digital marketing with 12 years of combined agency & global brand in-house experience. Excel in generating social and media buzz, negotiating partnerships & activating go-to-market launch strategies.

Experience

1. Director of Influencer Marketing & Pr, North America and Global

   Opi

   Oct 2014 — Present · Los Angeles, CA, US

   Successfully ideate global consumer & professional GTM influencer mktg strategies, liaison for global markets, lead in-house IM team, manage external agencies & budgets to efficiently execute campaigns in North America; ultimately increasing online / social traffic, sales & brand recognition within key target demographics for OPI - the #1 salon brand worldwide. INFLUENCER MARKETING :Build, manage & expand influencer talent, network, outreach programs & event experiences i.e. OPI Influencer network, Prestige Influencer Mailings, Influencer Outreach, Vetting, etc. Identify & cultivate relationships with key nail, beauty, lifestyle & entertainment influencers & bloggers on Instagram, Facebook & YouTube Develop relevant influencer / consumer facing campaigns & oversee user-generated content (images, video, copy) to go live on brand’s online platforms (website, eBlast, social) i.e. Breakfast at Tiffany’s Sweepstakes, Kerry Washington for Washington DC Collection Autograph Signing at Ulta Beauty, Universal Pitch Perfect 3 Holiday Sweepstakes, etc.Work closely with celebrities, public figures & high profile influencers & their management teamsPUBLIC RELATIONS : Oversee brand publicity, media relations, press content & event planning from inception to completion i.e. Guinness World Record’s Longest Manicure Bar, OPI x Hello Kitty Food Truck, etc. Collaborate & work in tandem with global & North America cross functional teams (Retail, Professional Products, eCommerce, Education, Digital, Trade Mktg, Sales)Negotiate contracts for brand partnerships, spokespersons, influencers, brand ambassadors, product & social based cross promotional activations, working closely with in-house & external legal teams for long formMonitor reporting i.e. weekly press highlights, ad value, post event recaps, partnership activations with inclusion of analytics impressions, ROI, conversion rates, etc.Daily interaction with consumer + trade publications

Education

• The University of Kansas

  Bachelor’s Degree, Communication and Media Studies / Marketing

Skills

• Online Advertising
• Integrated Marketing
• Digital Marketing
• Email Marketing
• Public Speaking
• Powerpoint
• Microsoft Excel
• Marketing
• Fundraising
• Marketing Strategy
• Event Planning
• Entrepreneurship
• Advertising
• Content Development
• Social Networking
• Social Media Marketing
• Blogging
• Creative Direction
• Public Relations
• Media Relations
• Marketing Communications
• Facebook
• Budgets
• Outlook
• Social Media
• Press Releases
• Microsoft Office
• Microsoft Word
• Strategic Public Relations Planning
• Management
• Brand Development