Rebecca Farbo

About Rebecca Farbo

As Chief Marketing Officer, Rebecca Farbo provides the overall vision and leadership to all areas of marketing for Phillips Lytle’s seven offices, including brand strategy and management, business development, advertising, social media, public relations, marketing communications and internal communications.Ms. Farbo is responsible for shaping the firm’s marketing program. Always putting the client at the center of the firm’s business model, she oversees firm-wide business development activities, including client teams, client satisfaction assessment, and client development and relationship management training.She brings a wealth of experience to the firm, with over 25 years of experience in the field of marketing. Ms. Farbo previously held advertising agency positions including: Agency President, SVP Sales Promotion, SVP Account Service and Agency Creative Director.Ms. Farbo was honored by the March of Dimes with the New York State Charter Communications Award.Her marketing efforts at Phillips Lytle have yielded dozens of advertising awards for the firm’s creative products.

Experience

1. Chief Marketing Officer

   Phillips Lytle LLP

   Aug 2002 — Present

Skills

• Marketing
• Nonprofits
• Mergers & Acquisitions
• Advertising
• Market Planning
• Integrated Marketing
• Contract Negotiation
• Leadership
• Market Research
• Editing
• Direct Marketing
• Brand Development
• Social Media Marketing
• Litigation
• Event Planning
• Corporate Communications
• Public Speaking
• Negotiation
• Marketing Management
• Email Marketing
• Social Media
• Research
• Proposal Writing
• Strategic Planning
• Management
• Project Management
• Training
• New Business Development
• Business Development
• Digital Marketing
• Fundraising
• Public Relations
• Internal Communications
• Marketing Strategy
• SEO
• Marketing Communications
• Event Management