Becca Eddleman
Content & Inbound | Strategy Over Spam | With a Side of Creative Writing 👩🏻‍💻
- Role
- Marketing Consultant (Content & Inbound) at Skaled Consulting
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Becca Eddleman
I help companies take content from “nice to have” to something that matters. Think content strategy meets SEO/GEO/AEO (whatever we’re calling it this week) meets brand storytelling - because let’s be honest, it’s all one blended family now.I work as a marketing consultant focused on content and inbound: helping teams turn websites, blogs, and thought leadership into tools that support growth, shape perception, and align with revenue goals. Not content for content’s sake, but content that earns its keep.Most of my work lives in the messy middle: translating complex ideas into clear narratives, building systems that scale, and making sure what gets published actually reflects how the business wants to show up.Content shouldn’t exist just to fill space. It should do something.That’s work worth doing every day.
Experience
Marketing Consultant (Content & Inbound)
Dec 2024 — Present
I focus on content, inbound performance, and website-led growthMy work sits at the intersection of content, SEO, and revenue - helping Skaled turn articles, landing pages, and thought leadership into assets that actually support pipeline and positioning.Key areas of focus- Leading content and inbound strategy across Skaled’s website, editorial calendar, and SEO roadmap- Translating complex Revenue Performance and AI GTM topics into clear, credible narratives for executives and decision-makers- Partnering with sales, RevOps, and leadership to align content with real funnel goals (not vanity metrics)- Managing and coordinating freelance writers, designers, and web partners to keep execution moving- Using AI thoughtfully to improve content velocity and consistency—without sacrificing quality or voice
Education
St.Edward's University
Bachelor of Arts (B.A.), English Literature; Specialization in Creative Writing; Minor in Writing in Rhetoric
2013 — 2016
Austin Community College
English
2011 — 2013
Skills
- Editing
- Writing
- Online Content Creation
- English Literature
- Social Media
- Management
- Customer Service
- Education
- Content Production
- Novels
- Training
- Publishing
- Content Management
- Service Industries
- Short Fiction
- Technical Writing
- Creative Writing
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