Rebecca Donohue
Global Strategy Lead @Tasseologic
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WORK HISTORY
Global Strategy Lead @Tasseologic
New York City, KY, US
As a whitelabel consultant for global brands, lead and support data informed consumer brand experiences across Europe/North America/APAC markets including UK, US, China, Singapore, Taiwan, Canada, Spain, Italy, Sweden and Switzerland. Often act as an extension of the agency or client teams, closely working with Ph.D. level statisticians and creative builders. Identify and manage global workstreams that include consumer research, in market experiments, concept development, strategy sessions and campaign integration. Senior lead in transactional (shopping cart) and engagement algorithms that signal actionable strategies with predictive, high return outcomes. Extensive experience across nearly all consumer honeypots including app, email.com, CRM, gaming, retail, TV, UGC and social media. Agile in global team cultures and deep experience in building custom programs and workable plans that optimize investment, fast-track brand team goals, protect share and get clients promoted.Clients include McDonald’s Global, J&J Global (Listerine, Rogaine, Neutrogena, J&J Baby), Microsoft, IAMS The Smithsonian, The Container Store, Kellogg\'s, AT & T, Michaels, American Diabetes Association, Vistage, Eyemart
EDUCATION
Cor Jesu Academy
College Preparatory
Miami University
BA, English, Creative Writing
SKILLS
ABOUT REBECCA DONOHUE
Experienced based marketing superpower with a 25+ year track record in driving integrated brand strategies and building marketing programs using data, research and behavioral science motivations. Extensive background in research, strategy architecture, positioning, product development and true 1:1 marketing. Entrenched in leading best-in-class teams to plan and deliver data driven communications across technology, healthcare, QSR, insurance and consumer packaged goods industries. Has implemented programs in US, France, UK, Spain, Italy, China and Germany. Extensive statistical experience.Specialties: Integrated strategies, online/offline communication development (TV, print, radio, digital platforms, subscription models, packaging and brand work) as well as a client tested, collaborative nature to lead groups toward meaningful and measurable brand success.
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