Rebecca Cravatta
Senior Art Director @Arc Worldwide
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WORK HISTORY
Senior Art Director @Arc Worldwide
Molson Coors
EDUCATION
Purdue University
Bachelor of Arts (B.A.) Dual Major, Communication, Visual Communications Design
SKILLS
ABOUT REBECCA CRAVATTA
Hi! You\'ve reached a Chicago-based Senior Art Director with 8 years of experience. I\'m not here right now (or am I ), please leave a message! But for now, I\'ll share that my background has expanded with each project - constantly gathering insights, hacks and new ways of thinking and executing - and just as I think I get the hang of it, we get Generative AI. But, that\'s what\'s fun - getting to explore and create with new & evolving tools for brands that yearn for relevancy and presence (And ideate what\'s possible for them FAST). This surge of opportunity is exciting, and the range of creative challenges and learnings I\'ve had since the start of my career have contributed to a well rounded foundation in this industry. One day it\'s ideating smart retail programs, the next I\'m crafting key visuals to inform a campaign look and feel, then I\'m shifting to an animation project and getting into the keyframe flow, and sometimes, art directing on-site at photo/videoshoots. I also love the collaboration aspect of this industry when smart people combine curiosity and strategy with a range of new or seasoned tools and the dynamic + successful outcomes as a result. I pride myself in yearning to always create relevant, on-trend (but original) work for clients that unites people with knowledge and therefore, power; to learn, to be aware, to choose, to share, to consume. I also strongly value team and company unity, knowing that succeeding together truly leads to the most compelling and meaningful work.So, what can we learn from each other? Give me a notification to look forward to!
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