Rebecca Cole
Director of Sales & Marketing |
- Role
- Director, Sales and Marketing at Mika Metal Fabricating
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Rebecca Cole
Grow revenue and maximize profit, achieving growth targets by developing and executing inbound and outbound strategic sales plans that identify, gain and penetrate new customers while nurturing and retaining existing customers. Record of accomplishment meeting sales quotas, exposing unmet market needs through strong active listening and on point questioning techniques, communicating disparate information and voice of customer (VOC) to internal stakeholders, ensuring initiatives align with changing market demand. Tactfully and proactively make recommendations, creating value in complex sales cycle and new product development initiatives. Build internal and external relationships through positive attitude. Enjoy working independently and in team environment. Core Competencies:B2B Manufacturing Sales & Business Development Sales & Business Development Consultative Selling Private Equity (PE)| Market Research Competitive & Market AnalysisTrend & Gap Identification | New Product Development | Estimating | Stage-Gate Cross-Functional Team Collaboration | Product Positioning, Development, Launch & BenchmarkingTraining & Presentations | HubSpot CRM Industries: Metal Fabrication, Paper & Plastic Food Packaging, Commercial Printing
Experience
Director, Sales and Marketing
Jan 2021 — Present · Willoughby, OH, US
Member of the executive leadership team, responsible for turnaround of an 82+ year old custom manufacturer, by regularly analyzing revenue potential, profitability and cash flow from existing customers and further advancing growth of business for the long term by developing and implementing sales and marketing strategies for electronics, telecommunications, surgical, kiosk and vending markets to qualify sales leads, manage RFQ process and gain new customers. Accountable for maintaining strong awareness and presence in verticals served, customer needs, competitive threats, new product development and industry trends. Assist with other important business initiatives as required using Entrepreneurial Operating System (EOS) methodology. Coach and develop internal business development, customer service and estimating personnel. Member of Manufacturers Agent National Association (MANA).Directed website redesign, developed SEO strategy, strategized and executed automated inbound and outbound marketing campaigns, content, social and e-mail marketing, Google and Linkedin ads, along with traditional print and digital collateral to support territory new business initiatives, partnerships and key relationships.
Education
Chancellor University
Bachelor of Science, Marketing with Minor in Advertising
West Texas A&M University (Member of the Texas A & M University System)
Master of Business Administration (M.B.A.), Marketing
2015 — 2017
Cuyahoga Community College
Associates, Liberal Arts and Sciences/Liberal Studies
Skills
- Business Development
- Trade Shows
- Digital Printing
- Marketing
- B2b
- Direct Marketing
- Product Development
- New Business Development
- Market Research Project Management
- Account Management
- Competitive Analysis
- Sales Operations
- Food Service
- Packaging
- Marketing Strategy
- Foodservice
- Leadership
- Strategic Planning
- Sales
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