Rebecca Cohen

Global Managing Director

Role: Global Managing Director at Initiative
Location: Los Angeles, CA, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Rebecca Cohen

Cross-channel media expert with a foundation in data-led, digital-first strategy…

Experience

Global Managing Director
Initiative
Dec 2024 — Present · Los Angeles, CA, US

Education

University of Wisconsin-Madison
BA

Contact information

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Work email
r••••••••@initiative.com
Personal email
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Current company

Initiative

Advertising Services · 3.1K employees · New York, New York, United States

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Part of Omnicom Media, our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

initiative.com

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About Rebecca Cohen

Experience

Global Managing Director

Education

University of Wisconsin-Madison

Find verified contacts for anyone on LinkedIn