Rebecca C.
Head of Partnerships @Foundation For National Parks & Wildlife
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WORK HISTORY
Head of Partnerships @Foundation For National Parks & Wildlife
Sydney, AU
Marketing | Partnerships | Social Impact | Business Growth | ESGLed a significant evolution of marketing and business development to grow revenue, targeting C-suite, high-value partners and trusts & foundations ($50k-$1M+) building major environmental, climate resilience, social impact and First Nations projects for one of Australia’s most impactful environmental NGO\'s. Creating nature-based partnerships with global organisations in support of a more resilient future for Australian biodiversity.• Overhauled marketing and B2B strategy and processes to improve brand credibility and increase the scale and diversity of partnerships, delivering 40% YOY growth in key revenue streams.• Built brand collaborations and campaigns that translated to B2C audiences including festivals and exclusive product collaborations for Pony Rider, Zorali and L\'Occitane.• Led a shift to impact-focused marketing, storytelling, across all channels including impact reports, board papers, appeals, SEO, social media etc.• Worked consultatively with corporations to build partnerships that deliver environmental impact supporting CSR, ESG, marketing or social impact objectives.• Led reporting alignment with global and local frameworks including UN SDGs, Global Biodiversity Framework, TFND, ESG and CSR objectives to demonstrate ROI and social impact.• Worked with programme leads to develop grant proposals, new nature-based projects and reporting.• Launched volunteer and employee engagement programmes attracting over 60+ brands.• Led multi-million $ partnership pipeline and growth with global and local funders including One Tree Planted, Arbor Foundation, VMWare, AirTrunk, L’Occitane and OVO Energy. • Complex stakeholder management including board, C-Suite leads and executive team.• Diversified commercial, philanthropic and government funding, improving retention and ROI.• Developed funding pipeline that secured $4M in 2024.
ABOUT REBECCA C.
A marketing, business development and social impact lead with 15 years’ experience building marketing-led growth campaigns (B2B & B2C), partnerships, compelling brand propositions and ESG initiatives that support growth, brand awareness or environmental impact for organisations, agencies and NGO\'s in London and APAC A hands-on team member with experience building start-up organisations as well as working in wider teams. I’ve always been fascinated by what makes people tick, their motivations, wants and needs. I specialise in using those insights, or foreseeing trends to create stories and campaigns that inform, spark curiosity, build trust or inspire action, turning audiences into partners, supporters or customers. Blending this approach with commercial processes, creative flair and genuine relationships is how I achieve success. In the environmental space, I have delivered growth by creating ESG partnerships with C-suite leads and marketing teams focusing on biodiversity, climate resilience, social impact and nature-based solutions. As a marketing and business development lead I have driven growth for organisations in APAC and London as well as creating integrated campaigns for brands including Heineken, The English Cricket Board, Google, Commonwealth Games, Samsung and Levi\'s. I bring an entrepreneurial and passionate spirit into any team, building a collaborative culture, so that together, we’re evolving, working with purpose and pushing to be to better. I have a passion for anything outdoors, for great food, photography, the environment and social impact.
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