Rebecca Clyde

Co-founder, Owner @Ideas Collide

Scottsdale, AZ, US

Built the company from zero to $10M in annual revenue while directing the marketing automation practice for B2B. Led campaign team to generate new business and to support partner and sales teams within client accounts. Implemented sales and marketing automation tools (Salesforce, Eloqua, Compendium), directed team workflows, led client relationships and orchestrated delivery across the agency and to client stakeholder groups. Directed social media strategy for technology and healthcare clients, including content sponsorships, blogs, social networking applications and message boards for a leading retail technology provider. Provided quarterly summary reports summarizing key accomplishments, trends and recommendations for improvement. Calibrated budgets based on campaign performance and marketfactors to ensure ongoing improvement. Generated more than 10 million social media impressions, over engagements, with a 72% post/share ratio.Created a global-reaching Internet of Things specialty program for compute resellers worldwide, with program assets and nurture campaign developed in 17 languages and distributed globally. Developed agency benefit program to include 100% employer-funded healthcare coverage, dental/vision plans, 401(k) profit share program and overall agency total compensation strategy. Designed employee \"t-comp\" strategy to ensure low turnover, resulting in less than 8% employee turnover rate per year.

Brigham Young University

B.A., Communications

Stanford University Graduate School of Business

Stanford Latino Entrepreneurship Initiative-Scaling Program

W. P. Carey School of Business – Arizona State University

MBA, Marketing, Business Management