Rebecca Clulow Cicarelli

About Rebecca Clulow Cicarelli

Marketing professional and business leader with extensive B2B and B2C experience, and a record of success in industry and consulting. Areas of Expertise:• Marketing Strategy• Integrated Marketing • Corporate Communications • Vertical and Partner Marketing• Content and Relationship BuildingConvergint is a $2.5 billion global, industry-leading systems integrator that designs, installs, and services electronic security, cybersecurity, fire and life safety, building automation, and audio-visual systems. The company continues to lead the world as the #1 systems integrator in SDM Magazine‘s Top Systems Integrators Report.

Experience

1. Director of Marketing

   Convergint

   May 2023 — Present

   Optimizing the Convergint customer experience via thought leadership and support for the client journey. Oversight for integrated marketing planning and execution, vertical marketing, partner marketing, and other key strategic initiatives. Spearheading Voice of the Customer research.

Education

• University of Connecticut

  Bachelor of Science (BS), Business Administration and Management

• NYU Stern School of Business

  MBA, Marketing/International Business

Skills

• Marketing Strategy
• Strategic Planning
• Management
• Marketing
• Product Development
• Direct Marketing
• Marketing Communications
• Digital Marketing
• Market Planning
• Marketing Management
• Highly Personable
• Corporate Communications
• Social Media Marketing
• Email Marketing
• Brand Management
• Brand Development
• Corporate Branding
• Market Research
• Cross-Functional Team Leadership
• Agile Methodologies
• Interactive Marketing
• Content Strategy
• Account Management
• Team Building
• Crm
• Product Management
• Leadership
• Customer Relationship Management (Crm)
• New Business Development
• Business Development