Rebecca Casselman
Senior Product Manager @Covetrus
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WORK HISTORY
Senior Product Manager @Covetrus
Portland, ME, US
As the product manager for Agentic AI innovation within Covetrus Pulse, I define and deliver the future of veterinary care by leveraging artificial intelligence to solve key clinical challenges. My focus is on shipping intelligent, user-centric features that automate administrative work, provide data-driven support, and allow veterinarians to focus on their patients- AI Product Strategy & Execution: Implemented the AI feature suite in Pulse, including Ambient Listening, AI Summaries, Treatment Plans, and Clinical Insight integration, directly boosting veterinarian productivity and reducing documentation time- Rapid Prototyping & Technical Validation: Accelerating the product lifecycle by utilizing Replit and Lovable for rapid prototyping and \'vibe coding.\' I build functional proof-of-concepts to validate technical feasibility and user flows early, ensuring engineering resources are focused on high-value, de-risked solutions- Clinical Workflow Optimization: Reimagined the Treatment Board functionality, optimizing critical in-clinic workflows for team collaboration and in-patient management- Platform Modernization: Led foundational platform initiatives, including the enterprise-wide rollout of single sign-on (SSO) and the transition from legacy security to Role-Based Access Control (RBAC), dramatically improving security, scalability, and user autonomy.
EDUCATION
St. Lawrence University
Mathematics and Computer Science
State University of New York College at Potsdam
Bachelor of Arts - BA, Political Science + Women and Gender Studies
SKILLS
ABOUT REBECCA CASSELMAN
I am a Senior Product Manager specializing in Agentic AI and veterinary technology at Covetrus. I don\'t just manage roadmaps; I validate them through hands-on creation. By leveraging tools like Replit for rapid prototyping and Lovable for \'vibe coding,\' I accelerate the feedback loop, translating complex clinical needs into intuitive, intelligent software solutions faster and more effectively.AI Product Leadership: Defining the roadmap and driving execution for the AI feature suite in Covetrus Pulse. This includes Agentic AI applications, Ambient Listening, and Clinical Insights that enhance diagnostic support and automate documentation.Rapid Prototyping & Technical Strategy: Utilizing generative coding environments to build functional prototypes and iterate on streamlining workflows, ensuring technical feasibility aligns with user value from day one.Core Clinical Workflows: Reimagining and optimizing essential tools like the Treatment Board to improve in-patient management and team collaboration within veterinary practices.Platform Modernization & Security: Leading foundational projects such as single sign-on (SSO) and Role-Based Access Control (RBAC) to create a secure, scalable, and seamless enterprise user experience.My career journey, including impactful roles at Microsoft, Coca-Cola, and Duke Energy, has equipped me with a versatile skill set in strategic planning and agile development. I am passionate about building AI-first products that solve real-world problems and deliver measurable value.
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