Rebecca Cardona

About Rebecca Cardona

I’m a high-energy sales leader with 12+ years of experience in the ad tech space, having spent the last 8 years helping scale a $100M+ business unit at TripleLift, the Creative SSP. I’ve worked across ecommerce, CTV, 1p and cookieless data and audiences, and retail media, leading go-to-market strategy, building high-performing teams, and driving meaningful growth for clients.I’m at my best when I’m solving complex problems, collaborating cross-functionally, and helping brands navigate an evolving landscape. I’ve partnered closely with product, legal, and marketing to develop solutions that meet real business needs, and I take a consultative, data-driven approach to every conversation.I’m passionate about this industry and the people in it. I bring energy, empathy, and clarity to the way I lead, sell, and show up for my team and partners.When I\'m not at work, you\'ll find me spending time with my family in Atlanta, GA. I\'m a proud working mother and strong advocate for building careers that make space for both ambition and real life. I care deeply about the work I do and the people I do it with—at home and at work.

Experience

1. Senior Director, Agency Sales

   Experian

   Nov 2025 — Present · Atlanta, GA, US

   Connecting brands and agencies with the best supply and data in the industry to deliver maximum performance and results.Experian connects buyers, sellers, and ad platforms with identity, data, and activation products—helping them plan, reach, and measure with

Education

• College of Charleston

  B.A., Mass Communication

  2003 — 2007