Rebecca Cabot

About Rebecca Cabot

I am a curious and creative CPG innovation marketer and market researcher, transforming…

Experience

1. Sr Content and Crm Manager

   Henkel

   May 2022 — Present · Stamford, CT, US

   Responsible for all Communication and Equity for NA retail market for 10 Henkel\'s consumer brands within Laundry, Home and Beautycare.• Leading role in omni-channel communication development in the US and CA, working closely together with Innovation to craft compelling advertising rooted in US consumer insight.• Initiate the briefing, creation and (time and people) management of media, PR and creative agencies. Currently finalizing two TVC/ OLV productions for Schwarzkopf Keratin Color and Got2B Protective Styles with sourced US macro influencers (KayLani for Schwarzkopf Keratin Color) and Tokyo Stylez for Got2b Protective Styles and Metallics. Schwarzkopf Keratin Color production is the first locally produced for US + CA market which will air in February 2023 and go online using direct digital marketing. Got2b production is produced for Gen Z demographic and will be online.• Write, produce and oversee product and brand shoots for online content for brand and retail channels.• Write and edit talking points for photos and videos/ tutorials turning them into well-developed communications for consumer facing usage.• Brief agency and create two new brand books that will support Schwarzkopf Keratin Color and Got2b in a consistent way with internal creative stakeholders and creative agencies.• Coordinate the distribution of product samples for sales partners, marketing projects and productions.• Work across departments and countries to support the business, such as sales, accounting, finance, legal and R&D.

Education

• Amsterdam University of Applied Sciences

  Bachelor's in Economics

  2001 — 2003

• CT State Norwalk

  Certification, Paralegal studies

• The Johns Hopkins University

  Measuring and Maximizing the Effects of Contact Tracing Certification

• Leiden University

  Master's in Art History

  1992 — 1999

• The Johns Hopkins University

  Covid 19 Contact Tracing Certification

• The Lean Six Sigma Company

  Black Belt

  2012 — 2012

• World Health Organization

  Covid 19 and Work Certification

Skills

• Product Development
• Leadership
• Marketing Communications
• Market Research
• International Marketing
• Customer Insight
• Marketing
• Business Development
• Brand Management
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Change Management
• Product Management
• Management
• Project Management
• Business Planning
• Management Consulting
• Product Launch
• Marketing Research
• Innovation Management
• Business Strategy
• Fmcg
• Product Innovation
• Marketing Management