Becca Bowen Lau
Sr. Field Marketing Specialist
- Role
- Sr Field Marketing Specialist at OpenGov Inc.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Becca Bowen Lau
Experienced marketing and creative professional with a demonstrated history of community relationship building, team leadership, strategic marketing campaigns, and website development.
Experience
Sr Field Marketing Specialist
Feb 2025 — Present · Milwaukee, WI, US
Lead national event strategy and customer marketing initiatives, aligning closely with sales and demand gen to drive $30M+ in pipeline across 2023–2024. Manage 215+ events annually—from trade shows to flagship conferences—overseeing logistics, creative direction, and experiential design. Spearhead adoption of AI tools and Salesforce workflows to enhance lead capture, qualification, and campaign tracking. Collaborate cross-functionally to launch customer Vanguard programs and 30+ user groups, deepening engagement post-sale.
Education
Carthage College
Bachelor of Arts, Music and Public Relations
2012 — 2016
Skills
- Event Management
- Events Coordination
- Wordpress
- Blogging
- Database Administration
- Multi-Media Marketing Campaigns
- Marketing
- Social Media Integration
- Adobe Creative Suite
- Non-Profit Program Development
- Grant Writing
- Microsoft Office
- Sponsorship Generation
- Google Analytics
- Written Communication
- Office 365
- Donor Management
- Public Relations
- Nonprofit Technology
- Donor Research
- Event Planning
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