Rebecca Binford
Brand & Integrated Marketing | Health, Wellness, Fitness & Lifestyle | Director, Integrated Marketing at Centr
- Role
- Director of Integrated Marketing at Centr
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Rebecca Binford
An entrepreneurial marketer with 11+ years of experience steering transformative DTC marketing strategies for high-growth, early-stage startups and large global brands. Hallmarks include a track record of launching innovative health and wellness lifestyle brands like JOHN REED and HEIMAT from the ground up and growing them into multi-million-dollar enterprises.Areas of Expertise include: Brand Strategy, Brand Marketing, Integrated Marketing, Growth Strategy, Growth Marketing, Marketing Operations, Loyalty & Retention, Brand & Influencer Partnerships, Product Marketing, GTM Strategy, Team Leadership, B2C & DTC Marketing, Brand Storytelling, Messaging, Positioning, Product Launches, Omnichannel Campaigns, Creative Development, Social Strategy, PR & Communications, Content Strategy, Paid Acquisition Strategy, and Process Development.
Experience
Director of Integrated Marketing
May 2024 — Present · Los Angeles, CA, US
Education
University of Florida
Bachelor of Science (B.S.), Business, Communications
Imperial College London
Semester Abroad, International Business and Marketing
Skills
- Photoshop
- Marketing Strategy
- Email Marketing
- Event Management
- Digital Strategy
- Event Planning
- Online Marketing
- Excel
- Financial Analysis
- Teamwork
- Management
- Microsoft Excel
- Powerpoint
- Sales
- Leadership Development
- Leadership
- Analysis
- Digital Marketing
- Advertising
- Integrated Marketing
- Time Management
- Marketing Communications
- Budgets
- Marketing
- Project Management
- Copywriting
- Public Relations
- Customer Service
- Social Media Marketing
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