Rebecca Bass

About Rebecca Bass

Publicist with 15+ years of experience leading international campaigns for some of the world’s biggest theatrical and streaming releases, including Avatar: The Way of Water, The Little Mermaid, and Lilo & Stitch. Skilled in press junkets, global publicity tours, talent relations, and event management, with a proven record of executing campaigns that resonate across markets and cultures.Known for building trusted relationships with talent, filmmakers, and representatives while balancing creative needs with studio objectives. Experienced in working across blockbuster franchises, specialty titles, and unscripted content, delivering campaigns that drive both critical and commercial success.Currently serving as Manager, UCAN Events (Contract) at Netflix, supporting press junkets and events across film, series, and unscripted content.Core strengths include:• International campaign strategy & execution• Press junket planning & event management• Talent and filmmaker relations• Cross-functional collaboration (marketing, creative, legal, distribution)• Budget oversight & vendor managementPassionate about creating meaningful, memorable publicity moments that connect stories with global audiences.

Experience

1. Manager, Field Publicity and Junkets

   Netflix

   Aug 2025 — Present · Los Angeles, CA, US

   Plan and execute press junkets across film, series, and unscripted content, overseeing scheduling, logistics, budgets, and on-site delivery.• Partner with internal publicity, marketing, social, and brand teams, as well as external vendors, to deliver creative, on-brand experiences.• Develop and manage junket schedules, invitations, and timelines to keep cross-functional partners aligned.• Support additional awards, brand, and advertising events as needed.

Education

• University of Florida

  Bachelor of Science (B.S.), Public Relations

  1993 — 1997

• University of Miami School of Law

  JD, Law

  1998 — 2001