Rebecca Bartlett-Jones
Director Business Development and Member Engagement @Green Key Global
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WORK HISTORY
Director Business Development and Member Engagement @Green Key Global
ON, CA
Hotel Association Canada – Green Key Global August 2019 – Present DayDirector of Business Development and Member EngagementI generated $20 million plus in contracted MSA opportunities, developing and enriching relationships with major hotel chain executives to close contract deals using numerous channels of communication including on-stage speaking engagements, online presentations, webinars, in-person workshops. High-level negotiations with key corporate decision-makers, franchisees, management companies, business councils, provincial and US state associations, and environmental executives resulted in effective corporate agreements.• Developed and successfully implemented effective Strategic & Marketing plans • Hands-on review and update of the certification assessment process and practices working with Sustainability experts to produce new and improved content and program offerings • Led marketing initiatives to produce effective targeted marketing campaigns, presentation materials, videos and webinar creation for Major chain & group reps, procurement & planners • Identified areas in the program & website to increase Value for money • Creation of targeted call-for-action marketing campaigns • Digital Awards program created • Created and implemented a targeted retention strategy to successfully retain & renew existing membership sales• On-boarding concierge created in collaboration with operations,• Initiated all sales activities by strategic plan and approved budget in collaboration with operations• Worked with Corporate Canada procurement to adopt 3rd Party Sustainability certification when booking accommodation, meetings and events, creating an industry urgency to be certified for ROI & competitive edge. Worked in Government relations at HAC during the COVID-19 pandemic, successfully lobbying for funding for the Hotel and hospitality sector.Creation and implementation of the Canadian Stay Safe program initially working with AHLA USA
EDUCATION
Thanet Polytechnic
UK Degree
ABOUT REBECCA BARTLETT-JONES
I am an industry innovator and strategic ideas person. My vast hospitality experience in all corporate association and leisure markets along with my rework of C level executives procurement and strategic decision makers makes me an ideal candidate for Global National or Regional Sales Senior Management or Business Development. Most recently my focus has been contracting major corporations in the financial, pharmaceutical and communications sectors with multi million dollar commitments while managing developing and mentoring a team of professional key account managers. Specialties: Business Development: Revenue Management | Tourism | Hospitality | Project Planning | Strategic Sales and Marketing | Relationship Building | Budgets | Team Leadership / Coach | Customer Retention | Business Development | Trade shows and Corporate events | Negotiation | CRM’s | Salesforce | Recruitment | Hiring | Sales Operation | Organizational Structure | Strategy | Reporting | Matrix-ROI | Startup Environment | Presentation Skills ACCOMPLISHMENTS Generated key client revenues starting from $250k to 6 million per account, optimizing share of spend targets Increased overall sales revenues by $8-$10 million with the development of new corporate business within assigned segments; Created and implemented marketing plans & programs for preferred Mega Agencies 2008/09 Increased market share by 45% per account in target industries achieved the highest opening room rate in Toronto’s history
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