Rebecca A. Oday

About Rebecca A. Oday

I am a highly motivated, creative, “hands on” #marketing professional with experience in online marketing, social media marketing,#strategic marketing, international business, business development, public relations, building and leading teams. I lead and work with an incredibly talented group of engineering, operations and sales & marketing professionals at Advanced Thermal Solutions, The Innovator in Thermal Management. This team has been named by our competitors as the one to emulate for our innovative approach to our industry. It is a pleasure and honor to with with such a great group. So what has been accomplished so far?* Moving the company from just a web site to fully digital marketing effort without relying on outside agencies * Working with our key distribution partner for joint marketing with a resultant increase in sales and increase in traffic for brand building.* Leading a product launch that brought ATS into a new market category going from zero sales and brand visibility to having brand visibility and sales growth * Creating strong ties with sales so that sales & marketing work together * Going from no presence in video on YouTube to up to 70K viewers * Creating significant content that adds value to our engineering audience and underscores ATS\' though leadership in our industry * Partnering with important industry trade shows to lead thermal management specific tracks, helping to build ATS brand and outreach with engineers * Building our own in house studio * Leading and coaching SEO audits with the single goal of reaching page 1 on Google on our key products * Spearheading the current move of the company to mobile first

Experience

1. Vice President and

   Advanced Thermal Solutions, Inc

   Apr 2017 — Present · Norwood, MA

Education

• D'Amore-McKim School of Business at Northeastern University

  MBA

  1994 — 1996