Rebecca Simpson
Marketing Business Partner @Jisc
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WORK HISTORY
Marketing Business Partner @Jisc
Bristol, GB
Communications and marketing lead, advising Senior Leadership and managing comms teams to deliver promotional content and KPIs for the digital transformation, training, events and AI portfolio. People and resource management: Line management of Communications Manager and 2 x Marketing & Communications Senior Officers to oversee press activity and B2B/B2C communications/marketing.Brand & creative agency management:Lead on brand refresh for Graduate Outcomes, the UK’s biggest annual social survey, managing our creative agency, related budget and internal feedback for brand development & roll out end of 2023 and embedding during 2024.Strategy development & implementation:Leading on developing strategic plans to deliver regular communications and campaigns to graduates and HE providers to support the statutory data requirements and data products- Led on proactive and reactive comms to support UK-wide transformation programme in the HE sector- Creative briefs and social media strategy to steer content creation inc. infographics and animations to increase engagement- Blogs, newsletters and to engage audiences with the value and impact of dataStakeholder engagement:Working with universities and statutory customers, such as the Office for Students and devolved administrations, to develop communications and manage statutory deadlines to encourage engagement with data systems and processes. Editorial:Strategic advice and writing communications for senior leaders to send to stakeholders/respond to media. Strategic direction and content planning (blogs, campaigns, newsletters etc) to support research, events, training and product sales.
EDUCATION
Cator Park School, Beckenham
9 GCSEs grades A-C, Maths (B), English Lit (B), English Language (B), Sciences(B,B), Spanish(A), French(B), Geography(B)
Middlesex University
MA, Philosophy
Cator Park School, Beckenham
3 A-Levels, English Literature, Business Studies & Spanish
Middlesex University
BA Hons 2:1, Philosophy & English Literature
SKILLS
ABOUT REBECCA SIMPSON
Engagement & Communications Specialist with 18 years professional experience working in high profile arts, heritage, public sector and government organisations.
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